[00:03:42] Rep: So when you think about your current process for analyzing sales calls, what does that look like today? How do you know what's working?
[00:03:51] Prospect: Yeah, honestly we don't have one. Everything just sits in our CRM. We have hundreds of calls but no real way to analyze them at scale.
[00:04:03] Prospect: Probably 200-300 at this point. Maybe more. I'd have to check but it's a lot. We've been recording everything for the past year.
[00:04:12] Rep: And what happens when your sales manager asks "what objections are we seeing?" or "why are deals stalling?" How do you answer that question?
[00:04:18] Prospect: We just... guess? Or I'll listen to a few recent calls and hope that's representative of what's actually happening. It's not scientific at all.
[00:04:35] Prospect: Wait, you can analyze all of them at once? Like every single transcript we have in our system? That's actually possible?
[00:04:41] Rep: Every single one. We process them in about 7 days and deliver a complete playbook based on what we find in YOUR actual conversations.
[00:04:49] Prospect: And then what do I get exactly? Like what's the deliverable at the end of this? Is it just a report or something more?
[00:04:53] Rep: A playbook. Custom to your business. Shows you exactly what's working, what's not, where the revenue opportunities are hiding in plain sight.
[00:05:08] Rep: Every objection ranked by frequency with winning responses. Your actual ICP based on close rates not guesswork. Buying signals that predict a yes.
DONE-FOR-YOU SERVICE

Your Calls Have The Answers. You Just Can't Find Them.

Send us 200+ transcripts and we analyze every single one. Custom reports in 7 days. You get the insights. We do the work.

"Our entire marketing plan is now built around the executive summary. The insight that 70% of our closed deals come from one very specific type of person completely changed our strategy."
John Bianchi
John Bianchi
Founder, STR Search
Read the full case study

The Questions You Can't Answer Today

You have the data. You just can't get to it.

Right Now You're Guessing

"What objections are actually killing deals?"

"Why does one rep close 3x more than the others?"

"Who is our real ICP based on who actually buys?"

"What signals predict a deal will close?"

"Where should we actually focus our time?"

After Analysis You'll Know

Every objection ranked by frequency + how to handle each one

Your top performer's exact structure, phrases, and techniques

Your actual ICP based on closed deals, not assumptions

Buying signals that indicate a prospect is ready to close

A prioritized action plan based on what YOUR data shows

How It Works

You send. We analyze. You get answers.

1

Send Your Transcripts

Export from Gong, Zoom, Fathom, or anywhere else. We need 200+ calls to find meaningful patterns.

Your effort: 5 minutes

2

We Find The Patterns

We read every transcript. We find what's working, what's not, and what your data says.

Our effort: 7 days

3

Get Your Answers

Custom reports based on what we find in YOUR data. Plus a 60-minute call to walk through everything.

Strategy call: 60 minutes

What You Get from Foundation Analysis

Custom reports based on your data. Not templates. Not benchmarks. Your answers.

Custom Reports

We build 7-15 reports based on what we find. Objection analysis, ICP breakdown, top performer playbook, buying signals, competitive intel, whatever your data reveals.

Master Objection Database

Your Actual ICP

Top Performer Playbook

Buying Signals Report

Competitive Intelligence

Strategy Call - 60:00
You
Your Team
AS
Analyst (speaking)
Sharing: Your Custom Reports
Included

Strategy Call

60 minutes to walk through findings, answer questions, and prioritize what to act on first

Included

Your Data, Yours Forever

Raw extracted data set (JSON + CSV). Take the patterns, the verbatim quotes, the structured signals. They live with you, not us. No lock-in.

your-analysis-export/
objections.json14.2 KB
icp_profile.json8.7 KB
buying_signals.json22.1 KB
verbatim_quotes.csv187 KB
top_performer.json11.3 KB
+ 8 more files · Yours to keep
7-Day Turnaround
Monday to Monday
Day 1 - Monday
You send transcripts
Days 2-6
We analyze everything
Day 7 - Next Monday
Reports delivered + strategy call
One Week. Done.
Fast

7-Day Turnaround

Send Monday, get reports the following Monday. No drawn-out consulting engagements.

Easy

Zero Work From You

You send transcripts (5 minutes). We do everything else.

Send Transcripts
5 minutes
You
Analyze transcripts
Us
Build reports
Us
Deliver insights
Us
Ongoing support
Us

Everything Included

One flat rate. No hourly billing. No scope creep.

Custom Reports (7-15 depending on what we find)

Every report is built from YOUR data: objections, ICP, buying signals, top performer analysis, and more

60-Minute Strategy Call

Walk through every finding. Ask questions. Get clarity on what to prioritize.

Your Data, Yours Forever

Raw extracted data set (JSON + CSV). Take the patterns, the verbatim quotes, the structured signals. They live with you, not us. No lock-in.

7-Day Turnaround

Send Monday, reports delivered the following Monday.

5 Minutes of Your Time

Send your transcripts. That's it. We handle everything else.

200+ transcripts required. Same price whether you have 200 or 2,000.

Real Results

STR Search: $350K Revenue Opportunity Identified

427 transcripts analyzed. One sales rep converting at 3x. We figured out why, and turned it into a repeatable playbook for the entire team.

427
Transcripts analyzed
$350K
Revenue opportunity in 90 days
7 days
From upload to delivery
Coming Soon

Scriptal for the AI tools you already use.

Connect Fathom, Fireflies, Zoom, wherever you record. Get instant analysis across every call you've ever had. One Connect button, then use Scriptal from inside Claude, ChatGPT, Slack, your inbox, wherever you already work.

Same insights. Your interface.

Frequently Asked Questions

Stop Guessing. Start Knowing.

The answers are already in your transcripts. Let's find them.

7-day delivery
5 minutes effort
200+ transcripts

Built by Andy Stearman, founder of Scriptal.